The Beat Asia | Media Kit 2026: Audience, Reach and Formats…
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Media Kit

TAP INTO THE POWER OF THE BEAT ASIA

5.4M
Annual article views
1.0M
Unique users
1.23M
Engaged sessions
4M+
Social reach

About us

We are a multinational team based in Hong Kong, Manila and across Asia, creating content that drives sales and builds brand recognition. Our reportage is an insightful window into Asia's vibrant cultures, locally and regionally.

OUR MARKET

Audience composition from our 2025 analytics, across all six markets.

Primary focus areas

31.3%Technophiles
28.5%Travel buffs
26.8%Entertainment News Enthusiasts
23.3%Shutterbugs

Other notable interests

18.5%Aspiring Chefs
18%Shopping Enthusiasts
17.3%Movie Lovers
13.9%Pop Music Fans
13.6%Foodies
11.2%Business Professionals

AGE

36.5%
aged 25–34
32.6%
aged 35–44

GENDER

57.9% female42.1% male

INTENT TO ACT

57.6%
engaged with our restaurant recommendations
65.2%
likely or very likely to try a recommendation

Reach by market

As our locations expand, so does our reach

Gray map of Asia with red markers pinpointing Macau, Hong Kong, Manila, Bangkok, Kuala Lumpur, and Singapore. The background is black and the country borders are outlined in white.

OUR CHANNELS

Eleven verticals, one audience

Every channel is available for sponsorship, advertorials and native placement.

Live events, cultural festivals and the happening places worth carving out time for.

A flavourful journey through tantalising dishes, standout restaurants and the people behind them.

Thrilling pursuits and hidden gems across Asia's most unexpected corners.

Elegance, refined taste and the finest experiences of Asia's high life.

Stay culture in motion. The trends, artists and conversations shaping now.

Business insights and bold ideas for the financial, entrepreneurial and professional journey.

An empowering space balancing physical health and mental wellbeing.

Style, beauty and mind therapy. The trends and brands defining Asia's fashion voice.

Championing sustainability, nature and conscious living for a greener future.

Tech trends, gadgets, apps, AI and the metaverse shaping how Asia lives and works.

Interiors, urban planning and design, discovering the livable cities of tomorrow.

OUR CLIENTS

Brands we have worked with

Our platform places your brand in front of Asia's most vibrant and diverse audience.

The image displays the words “CAMPARI GROUP” in bold, gold capital letters on a white background.
Mercedes-Benz logo featuring a silver three-pointed star in a circle, placed to the left of the brand name “Mercedes-Benz” in black text on a white background.
ZS Hospitality Group Limited logo with stylized orange and yellow lines forming abstract shapes above the company name, which is written in orange text on a white background.
The logo for The Hari Hong Kong, featuring the text “THE HARI” centered above a horizontal line, with “HONG KONG” written underneath in capital letters, all in a simple, elegant font.
Crowne Plaza Bangkok Lumpini Park logo in purple text with a wavy symbol above the name on a white background.
A red logo with a spoon and fork crossed, the spoon has sauce dripping. “Red Sauce” is in bold across the center, with “Hospitality” and “No 009” in a circle around the utensils.
The word “aqua” in lowercase black letters; the “q” is stylized as an ancient Egyptian ankh symbol.
The word “Clockenflap” in bold black font with a cartoon bird, made of geometric shapes, perched on the letter “C.”.
Kowloon Shangri-La Hong Kong logo in black text with a stylized “S” emblem above the hotel name and a horizontal line separating the city name below.
HK Tramways logo with a green tram icon and Chinese characters, plus English text “HK TRAMWAYS” and “EST. 1904” on a white background.
The logo of The Hong Kong Jockey Club with a blue emblem on the left and text reading “The Hong Kong Jockey Club” and “Riding High Together” on the right.
The image shows the text “ARTUS” in large gold letters, with “K11” in smaller gold letters and horizontal lines above and below it, all on a white background.
Urban Land Institute logo with “ULI” in white letters inside a green square, next to the words “Urban Land Institute” in large gray text on a white background.
Logo for “Steak King Market” with a steak illustration as the letter “T” in “STEAK,” topped with an orange crown. The text “Market” is written below in a playful, handwritten style.
The image shows the text “LKF | CONCEPTS” on a white background, with “LKF” in bold black letters and a green vertical line separating it from “CONCEPTS” in regular black font.
Logo with the text “Chatrium Grand Bangkok” in black capital letters on a white background, with a thin gold line separating “Grand” and “Bangkok.”.

SUCCESS STORIES

Two campaigns, start to finish

A graphic with a yellow lemon slice above faint text reading “2023 Italian Week” and a pizza slice featuring mushrooms, tomatoes, and greens below the text.

CITYWIDE DINING FESTIVAL

Italian Week Hong Kong 2023

Four stages · challenge to outcome

Four people clink glasses of an orange cocktail outdoors. A woman in the background smiles, and greenery surrounds the group, creating a relaxed, festive atmosphere.
A close-up of a cheesy baked pasta dish in a yellow casserole dish, with a fork lifting a gooey, melted cheese-filled serving. The dish is topped with herbs and vegetables.
Six bottles of red liqueur—three Aperol and three Campari—are lined up on a bar counter with a blurred background of shelves and warm lighting.
A hand lifts a slice of pizza topped with tomato sauce, cherry tomatoes, mozzarella cheese, and fresh basil leaves. The crust is thin and slightly browned.

01 / 04

The challenge

Hong Kong's F&B marketplace saw a rise in period of stagnation that needed a fresh approach. The task was an activation build-around Italian National Day on 2 June that would bring renewed energy to the city's food and beverage sector.

02 / 04

Our solution

We created Italian Week Hong Kong 2023, a citywide dining festival celebrating Italian cuisine. We collaborated with the Italian Chamber of Commerce, Campari Group and Ferrari, and brought more than 20 of the city's top Italian restaurants on board.

03 / 04

The outcome

Marketing reached tens of thousands of potential diners and drove them into participating venues to take up the offers, producing a palpable shift in the city's F&B mood.

04 / 04

Praise received

The Consul-General of Italy for Hong Kong & Macau commended the initiative — a testament to its impact on the local F&B scene and its strengthening cultural ties through Italian culinary heritage.

Close-up of a Mercedes-Benz emblem featuring a silver three-pointed star encircled by the brand name on a textured background.

POST-LOCKDOWN FESTIVAL LAUNCH

Mercedes-Benz BAM Festival 2022

Four stages · challenge to outcome

A man sits in a black chair holding a microphone, speaking on stage with a colorful “INNOVATION HUB” sign in the background.
Colorful swirling background with bold white text: “THE FUTURE IS MAGICAL. BAM.” Event details: “27.11.2022, Central Harbourfront, #BAM.” Registration info: “Register now at BAM.HK.”.
A silver Mercedes-Benz sports car is parked on a rooftop with city buildings and a golden sunset reflecting in the background.
Two Mercedes-Benz cars parked on either side of a large illuminated Mercedes-Benz logo, with a city skyline and skyscrapers in the background at night.

01 / 04

The challenge

As lockdown restrictions eased in Hong Kong, the task was to launch one of the first post-lockdown events in the city — spreading the word while respecting safety guidelines and delivering comprehensive coverage.

02 / 04

Our solution

An acceleration plan across editorial, advertorial and social to boost reach for the “The Future is Magical” festival at Central Harbourfront — spanning wellness, urban living, e-sports, green tech and automobile innovation, plus live performances and F&B.

03 / 04

The outcome

The festival drew a large, enthusiastic crowd. Our promotional effort played a pivotal role in the turnout and in framing the event around sustainable, progressive living.

04 / 04

Praise received

Mercedes-Benz commended the creative approach and the execution, affirming our capability to help brands launch successful, well-attended events in a fast-changing environment.

THE PDF

What is in the full media kit

  • Audience & reach by city Unique visits, unique users, engaged sessions and social reach, split across the six markets.
  • Reader profile Age, gender, interest categories and purchase intent in full detail.
  • Channel guide All eleven verticals with audience size, hype coverage and sponsorship availability.
  • Format specifications Dimensions, file types, word counts and lead times for every display and editorial format.
  • Platform fees Spaces, The List, Dining Passport and Brand Showcase package contents side by side.
  • Rate card Indicative pricing by format and market, with bundle guidance.
  • Production calendar Newsletter send days, editorial deadlines and the seasonal peaks worth planning around.