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BRANDED CONTENT

Channel Sponsorship

Your Brand on One channel, All Quarter.

Sponsorship places your logo on a channel landing page and on every article inside it for a full quarter: a sustained presence beside content your audience reads weekly. Regional sponsorship is available on application.
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Website homepage for The Beat features articles, with two women on the main image. Other images show people dining, a hotel room, a festive market, and a street view, under categories like Reviews and Style.

Live example from a recent campaign.

Best for

  • Category ownership in a vertical your buyer lives in
  • Sustained presence rather than a one-week spike
  • Brands with a long consideration cycle
  • Reaching the same audience repeatedly over a quarter

What's Included

  • Logo on the channel landing page for the full quarter
  • Logo on the masthead of every article in that channel
  • A branded article footer with your message
  • One advertorial included, written by our team
  • Companion Instagram post and Stories

SPECIFICATIONS

What to Supply

TierDurationWhat is Branded
City ChannelOne quarterBranding on the channel landing page and every article masthead, a branded article footer, one long-form advertorial, plus Instagram post and Stories
City ArticlesOne quarter, 4 articlesMasthead and footer branding across four full articles, one short-form advertorial, plus Instagram post and Stories
RegionalOn applicationBranding across a channel in multiple markets

Supply a horizontal logo as SVG (or PNG at 1000px wide minimum) in both white and full-colour versions, your brand colour as a hex value, and a masthead background image — we will send the exact dimensions with your booking confirmation. Assets are locked for the quarter once live.

GETTING IT RIGHT

What Works, and What Does Not

Do

  • Supply an SVG so it stays crisp at every masthead size
  • Pick the channel your customer actually reads, not the largest one
  • Commit to a full quarter; recognition builds on repetition
  • Give us a white logo version for dark mastheads

Avoid

  • Avoid logos with a tagline baked in — it becomes illegible at masthead scale
  • Do not change brand assets mid-quarter
  • Do not expect editorial control over the articles you appear beside

ADD-ONS & BUNDLES

Ways to Extend It

Second Channel

Sponsor an adjacent vertical for a bundled rate.

Extra Advertorials

Add pieces beyond the one included.

Newsletter Takeover

A dedicated send inside the sponsored quarter.

Regional Expansion

Extend the same sponsorship into other markets.

Rates on Application

Pricing depends on market, placement and flight length. Tell us the brief and we will come back with a rate and a recommended bundle.

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More Branded Content

A PERMANENT PAGE ON THEBEAT.ASIA.

Brand Showcase

PRESENTED-BY GUIDES TO A DISTRICT OR CITY.

Neighbourhood & City Guides

ORIGINAL SHOOTS FOR ANY FORMAT.

Photography & Video