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Advertorials

When storytelling meets promotion.

Advertorials are written by our editorial team to sit naturally beside our journalism, not to interrupt it. Each one comes with companion social posts, a tracked short URL and a permanent home on the site.
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Best for

  • Founder, chef and mixologist stories
  • A venue opening that needs explaining, not just announcing
  • Establishing credibility in a new market
  • Giving a campaign a substantial destination to point at
  • An editorial interview with you or your team
  • Writing and editing by our editorial staff
  • Image selection, cropping and optimisation
  • SEO title, meta description and internal linking
  • One round of changes before publication
  • A permanent URL and companion social posts

SPECIFICATIONS

What to supply

TierLengthAssets & amplification
Short-formA concise read, announcement-led1–3 images, tracked short URL, one companion social post
Long-forIn-depth and interview-led5–10 images, interview-led, tracked short URL, feed post and Stories

Supply images at 2000px on the long edge or larger (JPG, RGB, unretouched originals preferred). Exact word counts are confirmed against the current rate card on booking.

GETTING IT RIGHT

What works, and what does not

Do

  • Give us access to a person — the best pieces come from an interview
  • Supply high-resolution originals, not screenshots or social exports
  • Decide the one thing you want a reader to remember
  • Nominate a single approver

Avoid

  • Do not send a press release and expect it published verbatim
  • No keyword stuffing or link insertion requests
  • Avoid approval by committee — it costs you the publication date
  • Do not ask us to remove the partner label; that label is why readers trust it

ADD-ONS & BUNDLES

Ways to extend it

Photography or video

A shoot with our photographers so the piece is not limited to your existing library.

Translation

A traditional Chinese version for local reach.

Channel cross-post

Publication in a second relevant vertical.

Showcase link

Point the piece at your Brand Showcase page so the traffic compounds.

Rates on application

Pricing depends on market, placement and flight length. Tell us the brief and we will come back with a rate and a recommended bundle.

TALK TO THE TEAM

Other formats

Dedicated newsletters & surveys

Your brand, nothing competing.

Display advertising

Visual identity, front and centre.

EDM & article insertions

Straight into 90,000 inboxes.