FORMAT 06 OF 06

Social Media

Native to The Feed, Not an Ad Break.

We plan, create and publish social content on The Beat Asia's own channels, putting your brand in front of an engaged, hyperlocal following across our city markets.

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Best for

Reaching a local audience that already follows us
Launches that need noise in the same week
Brands with no social presence in a new market
Driving traffic to a listing, article or booking page
Sustaining visibility between bigger campaigns

What's Included

Concept and copywriting in The Beat Asia voice
Scheduling and publishing on our pages
Feed posts, Stories and Reels as the brief needs
Optional paid boost or targeted social ad
Performance report on reach, engagement and clicks

Placement	Format	You Supply
Feed Post	Single image or carousel, 1080 × 1080 or 1080 × 1350	Images, key message, link, any mandatory wording
Stories	Vertical 1080 × 1920; frame count set in your booking	Vertical assets and the destination link
Reels	Vertical video 1080 × 1920; length agreed on booking	Footage or approval for us to shoot it
Boosted Post	Any of the above, promoted from our page	Target audience, geography and flight length
Social Ad	Run through our established pages	Creative to spec, or brief us to produce it

Lead time, minimum commitment, platform mix, posting volumes, frame counts, video lengths and rates are all confirmed on booking.

Do

Let us write it in our voice; that is why it performs
Give us one clear action per post
Send assets shot for vertical as well as square
Tell us the audience you actually want reached
Run a sequence rather than a single post

Avoid

Do not send a corporate press release as caption copy
Avoid text-heavy creative; it reads as an ad and gets skipped
Do not expect a single post to carry a whole launch
Avoid last-minute copy changes once a post is scheduled

Paid Amplification

Push the best-performing post beyond our organic following.

Content Production

We shoot the stills or Reel rather than working from your library.

Giveaway Mechanic

Convert reach into followers or a subscriber list.

Cross-platform Bundle

Pair with an advertorial or listing so the post has somewhere to land.

Advertorials

When storytelling meets promotions

Dedicated newsletters & surveys

Your brand, nothing competing.

Display advertising

Visual identity, front and centre.