Event Listing
Featured across four city event calendars.
All case studies
MULTI-CAMPAIGN · HOSPITALITY
Hong Kong Whisky Festival Campaign
Through creative event promotion and exclusive media partnership, The Beat Asia deployed a full-funnel, integrated creative content campaign to drive event attendance and long-term brand visibility.
The objective
The Challenge
At a glance
Industry
Hospitality
Location
Hong Kong
Services used
- Event listing
- Display ads
- Newsletter
- Giveaways
- Reels
- Event coverage
WHAT WE RAN
The Campaign
01
Event listing
Feature in the HK, MNL, SGP and BKK event calendars
02
Display ads
Banner ads featured in HK, MNL, SGP and BKK
03
Newsletter
Dedicated newsletter features
04
Giveaways
Social media engagement, foot traffic and brand visibility
05
Reels
Creative pre and post-event content
06
Event coverage
Onsite attendance and original content creation
6 services combined into one campaign, sequenced in the order above.
OUTCOME
The Results
75K+IMPRESSIONS
Over 76,000 ad impressions across HK, MNL, BKK and SGP.
2.4%AVG. CLICK RATE
1.8%–3.6% click-through rate across all EDM features.
33K+VIEWS
Total organic views across social media content.
2.5K+ENGAGEMENT
Total organic engagement across all social media content.
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