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MULTI-CAMPAIGN · SPORTS & ENTERTAINMENT
Hong Kong Jockey Club: Happy Wednesday
Across a full racing season, The Beat Asia ran an always-on campaign for the Hong Kong Jockey Club's Happy Wednesday, keeping every themed race night in front of the city's midweek crowd through listings, display, and dedicated email, week after week.
The objective
The Challenge
At a glance
Industry
Sports & Entertainment
Location
Hong Kong
Services used
- Event listing
- Display ads
- Newsletter
WHAT WE RAN
The Campaign
01
Event listing
Each themed Happy Wednesday featured on The List, our Events & Deals platform.
02
Display ads
Leaderboard, medium rectangle and half-page banners running across thebeat.asia.
03
Newsletter
A newsletter feature to The List subscribers for every race night.
3 formats, run on repeat across two racing seasons of themed race nights, from Oktoberfest to the season finale.
OUTCOME
The Results
85K+ORGANIC AD IMPRESSIONS
Over 85,000 organic banner impressions across the run, plus 27,000+ listing impressions.
22.5%AVG. EMAIL OPEN RATE
A 12.5% to 34.2% open rate across newsletter features.
520K+EMAILS DELIVERED
Cumulative email delivery to The List across the season's sends.
9K+LISTING PAGE VISITORS
Organic visitors to the Happy Wednesday listings on The List.
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