FLAGSHIP
Brand Showcase
A permanent branded page on thebeat.asia — your story, gallery, case studies and inquiry form, live for twelve months and earning search visibility every day.
Best when you need one destination everything else points at.
Branded Content
The Presence You Keep
Branded Content is a destination you own rather than a placement you rent. Our writers, photographers and editors build it, we publish it under a clear partner label, and it stays on the site earning attention long after a campaign flight would have ended.
THE DISTINCTION
Two different ways to work with us
Neither is better. They do different jobs, and most good partnerships use one of each.
BRANDED CONTENT
Permanent brand presence
- A destination you own, not a placement you rent
- Lives permanently on the site with its own URL
- Interview-led — you talk, our editors write
- Earns search and AI visibility over time
- Everything else you run can point at it
- Measured in views, referrals and inquiries
ADVERTISING
Campaign activity
- Runs for a defined flight, then ends
- Fast to book and fast to launch
- Ideal for a dated announcement, offer or launch
- Display and EDM use your creative
- Advertorials, event coverage and social we produce
- Measured in impressions, opens and clicks
- SEE ADVERTISING FORMATS
WHAT'S IN IT
Four ways we make content with brands
QUARTERLY
Channel sponsorship
Your brand on a channel masthead and every article inside it for a full quarter, with an advertorial and social included.
Best for owning a category your buyer already reads weekly.
IN DEVELOPMENT
Neighbourhood & city guides
Presented-by guides to a district or a whole city — an editorial series a single brand fronts, with venue inclusions inside it. Currently in development; talk to us about being the launch partner.
Best for brands whose customers plan around place.
ADD-ON
Photography & video
Original shoots for any of the above, so your campaign is not limited to the library you already have. Licensed for your own channels as an add-on.
Best when your existing assets are the weak link.
HOW WE WORK
You talk, we write
The one thing we ask for is access to a person. Everything good comes out of that conversation.
01
Interview
A 45-minute call with an editor to find the angle. No brief to write, no copy deck to fill in.
02
Draft
We write and design it, source or shoot the imagery, and handle the SEO groundwork.
03
One round
You get a single round of changes with a named approver. Then we schedule it.
04
Publish & amplify
It goes live with a partner label, gets social and newsletter support, and stays up.
Where to start
If you only do one thing
You are opening something
Advertorial, then event coverage
You want to be found all year
Brand Showcase
You sell to one clear audience
Channel sponsorship on their vertical
You have no usable photography
Photography add-on first, then anything else
You are new to the market
Brand Showcase plus two advertorials
On trust
Every piece is labelled
- Branded Content is always marked as partner content. We do not pass commercial work off as newsroom reporting, and we will not remove the label.
- That transparency is the reason it works. Readers have learned they can trust what we publish, which is precisely the credibility you are partnering with us to borrow.
Start with a Conversation
Tell us what you are trying to be known for. We will come back with the format that fits, an indicative rate, and an example from your category.