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All advertising formats
FORMAT 03 OF 06

Display Advertising

Visual Identity, Front and Center.

Display establishes your brand where readers already are. You supply the creative to our specifications and every placement is positioned against the pages your customers actually read, on desktop and mobile.
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Best for

  • Brand awareness campaigns with a defined flight
  • Supporting an editorial or EDM push with visual presence
  • Category ownership on a channel your buyer reads weekly
  • Retargeting a launch after the announcement has run

What's Included

  • Placement across our most-read desktop and mobile pages
  • City-level and channel-level targeting
  • Click tracking on every placement
  • One mid-flight creative swap
  • Third-party tag support on request

SPECIFICATIONS

What to Supply

PlacementDimensionsFormat
Billboard — desktop970 × 250JPG, PNG or GIF
Large Leaderboard — desktop970 × 90JPG, PNG or GIF
Leaderboard — desktop728 × 90JPG, PNG or GIF
Medium Rectangle (MPU)300 × 250JPG, PNG or GIF
Skyscraper160 × 600JPG, PNG or GIF
Pop-up / interstitial640 × 480JPG, PNG or GIF
Mobile Leaderboard320 × 50 and 320 × 100JPG, PNG or GIF
Mobile MPU300 × 250JPG, PNG or GIF

Dimensions follow IAB standards. Maximum file size, animation length and loop count to be confirmed against our ad server — supply @2x versions for retina where possible.

GETTING IT RIGHT

What Works, and What Does Not

Do

  • Keep it to one message and one call to action
  • Make sure the logo and CTA are visible in the first frame
  • Check legibility at 100%; most readers never zoom
  • Provide contrast against a white page background
  • Supply @2x assets so the creative stays sharp

Avoid

  • Do not fill the frame with body copy
  • Avoid white or transparent backgrounds with no border; the ad disappears
  • Do not loop animation more than three times
  • No fake close buttons or imitation interface elements
  • Do not supply a single asset and expect it to work at every size

ADD-ONS & BUNDLES

Ways to Extend It

Page Roadblock

Every placement on one page for a single advertiser, for a defined period.

Homepage Takeover

Billboard, MPU and skyscraper on the city homepage together.

City or Channel Bundle

The same creative running across multiple markets or verticals at a package rate.

Rates on Application

Pricing depends on market, placement and flight length. Tell us the brief and we will come back with a rate and a recommended bundle.

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Other Formats

Advertorials

When storytelling meets promotions

Dedicated newsletters & surveys

Your brand, nothing competing.

EDM & article insertions

Straight into 90,000 inboxes.