Y2K brand presence
Channel sponsorship creative across the Vibe channel.
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MULTI-CAMPAIGN · FOOD & BEVERAGE
Blok Party Campaign
Through creative event promotion and exclusive English media partnership, The Beat Asia deployed a full-funnel, integrated creative content campaign to drive event attendance and long-term brand visibility.
The objective
The Challenge
- Stand out in Hong Kong's saturated events landscape
- Drive pre-event awareness while sustaining post-event engagement
- Reach both local audiences and culturally engaged expats
- Translate online visibility into real-world attendance and foot traffic
- Increase Y2K and Star Street Precinct's brand visibility
At a glance
IndustryFood & Beverage
LocationStar Street Precinct, Hong Kong
Services used
AdvertorialEvent listingBrand ShowcaseNewsletterChannel sponsorshipEvent coverage
What we ran
The Campaign
- 01AdvertorialCurated storytelling
- 02Channel sponsorshipLogo visibility on the Vibe channel and every article page
- 03Event listingFeature in the HK events calendar
- 04Brand ShowcaseDedicated corporate landing page
- 05Newsletter100% share of voice EDM
- 06Event coverageOnsite attendance and original content creation
6 services combined into one campaign, sequenced in the order above.
The work, live
Advertorial feature
Curated storytelling published ahead of the event.
Event listing
Featured in the Hong Kong events calendar.
Outcome
The Results
20%+Open rate
21.3%–24% open rate across all EDM features.
5%Click rate
4.8%–5% click-through rate across all EDM features.
15K+Views
Total organic views across social media content.
500+Engagement
Total organic engagement across all social media content.
"[Client quote to be supplied — one line on the value of same-week coverage.]" (Name, Founder, Blok Party)
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