Y2K brand presence
Channel sponsorship creative across the Vibe channel.
All case studies
MULTI-CAMPAIGN · FOOD & BEVERAGE
Blok Party Campaign
Through creative event promotion and exclusive English media partnership, The Beat Asia deployed a full-funnel, integrated creative content campaign to drive event attendance and long-term brand visibility.
The objective
The Challenge
At a glance
Industry
Food & Beverage
Location
Star Street Precinct, Hong Kong
Services used
- Advertorial
- Event listing
- Brand Showcase
- Newsletter
- Channel sponsorship
- Event coverage
WHAT WE RAN
The Campaign
01
Advertorial
Curated storytelling
02
Channel sponsorship
Logo visibility on the Vibe channel and every article page
03
Event listing
Feature in the HK events calendar
04
Brand Showcase
Dedicated corporate landing page
05
Newsletter
100% share of voice EDM
06
Event coverage
Onsite attendance and original content creation
6 services combined into one campaign, sequenced in the order above.
THE WORK, LIVE
Advertorial feature
Curated storytelling published ahead of the event.
Event listing
Featured in the Hong Kong events calendar.
OUTCOME
The Results
20%+OPEN RATE
21.3%–24% open rate across all EDM features.
15K+VIEWS
Total organic views across social media content.
5%CLICK RATE
4.8%–5% click-through rate across all EDM features.
500+ENGAGEMENT
Total organic engagement across all social media content.
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