BRANDED CONTENT
Neighbourhood & City Guides
The Guide Readers Plan Around, with Your Business Inside It.
An editorial guide to a neighbourhood or a whole city: where to eat, drink, stay, shop and spend a day, curated by our team. Businesses in the lifestyle categories we cover take a listing inside the guide, and a single brand can present the whole thing. It lives permanently on thebeat.asia, built to be found in search and AI answers the way readers actually look for places.
The Distinction
Two Ways to be in a Guide
Most guides carry both: one brand presenting the whole thing, and individual businesses listed inside it.
Be Listed in It
- A curated entry in the category you belong to
- Your own listing: photos, a short write-up, location and links to book or buy
- Anything you already run with us pulls in automatically: your Spaces listing, Dining Passport deals or The List events
- Found by readers browsing the guide and by search and AI
- Clearly part of an editorial guide readers already trust
Present the whole guide
- Your brand fronts the entire guide as its presenting partner
- Masthead branding across every page of the guide
- An editorial tie-in that fits your brand, not a banner bolted on
- First choice of the category most relevant to you, and a featured listing included/li>
Best for
- Restaurants, bars and cafes that live or die on discovery
- Hotels and stays that want to own a district
- Retail, wellness and lifestyle brands tied to a place
- Tourism boards, malls and developers presenting a whole area
- New openings that need to appear where people already look
What's in the Guide
- An editorial introduction to the neighbourhood or city, what it is known for and who it suits
- Curated categories: eat, drink, stay, shop and do, plus others depending on the place
- Individual business listings in each category, each with photos, a write-up, location and links
- A map so readers can plan a route
- Cross-links to related articles, deals and events across thebeat.asia
- A newsletter and social push when the guide launches
Specifications
What to Supply
| Item | What We Need |
|---|---|
| Business Details | Name, address, opening hours, and a booking or purchase link |
| Images | High-resolution landscape photos of the space, product and people (count set on booking) |
| Description Input | A short interview or your key points; our team writes the entry |
| Category | The guide category you belong in |
Ways to be in a Guide
| Tier | What You Get |
|---|---|
| Presenting Partner | Presenting partner The guide is presented by your brand: masthead branding on every page, an editorial tie-in, first choice of category, and a featured listing included. One per guide. |
| Featured Listing | Priority placement at the top of your category, a longer write-up, more images, and a companion social post. |
| Standard Listing | A curated entry in your category with photos, a write-up, location and links. |
Getting It Right
What Works, and What Does Not
Do
- Pick the guide your customer would actually read, not the biggest city
- Give us access to the place: the best entries come from a visit or a short interview
- Supply photos that show the space, the product and the people, not just the logo
- Point your own channels at the guide once it is live
Avoid
- Do not send a press release and expect it listed verbatim
- Do not ask us to remove the partner label from a presented guide; that label is why readers trust it
- Do not expect editorial control over the businesses listed alongside you
- Avoid stock photography that could be anywhere
FAQ
Questions We Get Asked
Something not covered? Ask us directly
| Is a listing editorial or advertising? | Both are labelled. The guide is curated by our editorial team, and paid listings are marked as partner inclusions. We do not pass paid placement off as an unbiased pick. |
|---|---|
| Do we need to be on your other platforms first? | No. Guides stand alone. But if you already run a Spaces listing, Dining Passport deals or events on The List, that content pulls straight into your guide entry at no extra cost. |
| Can we choose which businesses we appear next to? | You choose your category; we curate the guide. Presenting partners get first choice of the category most relevant to them, but not editorial control over the rest. |
| Is a guide a neighbourhood or a whole city? | Both. A neighbourhood guide goes deep on one district; a city guide spans the whole market. We will recommend the scale that fits your goal. |
| How long does a listing stay up? | Guides are permanent pages with their own URL. Inclusion terms and any refresh are set on booking. |
| Which cities can you cover? | Guides launch in Hong Kong first. Singapore, Manila, Bangkok, Kuala Lumpur and Macau follow as the series rolls out. |
Add-ons & Bundles
Ways to Extend It
Photography or Video
A shoot so your listing is not limited to the library you already have.
Companion Advertorial
A full article on your business, cross-linked from the guide.
EDM Insertion
Put the guide, and your entry, in front of 90,000+ subscribers.
Multi-City Guides
Extend the same sponsorship into other markets.
Rates on Application
Pricing depends on market, placement and flight length. Tell us the brief and we will come back with a rate and a recommended bundle.