Talk to us
Advertising & content

Six Formats, One Editorial Ecosystem

Six advertising formats that run inside our journalism, not in the margins around it. Mix them into a campaign, or run one hard and fast for a launch. Full specifications on each format page; rates on application.
Advertorials

FORMAT 01

Advertorials

When Storytelling Meets Promotion.

Written by our editorial team to sit naturally beside our journalism rather than interrupt it. Each one comes with companion social posts, a tracked short URL and a permanent home on the site.

  • SHORT-FORM
  • LONG-FORM
SPECIFICATIONS & DETAILS
Dedicated Newsletters & Surveys

FORMAT 02

Dedicated Newsletters & Surveys

Your Brand, Nothing Competing.

A dedicated send gives your message 100% share of voice in one market’s inbox, with no competing content. Surveys go to the same lists when you need answers from our readers rather than attention.

  • DEDICATED NEWSLETTER
  • DEDICATED SURVEY
SPECIFICATIONS & DETAILS
Display Advertising

FORMAT 03

Display Advertising

Visual Identity, Front and Center.

Display establishes your brand where readers already are. You supply the creative to our specifications, and every placement sits against the pages your customers actually read.

  • DESKTOP
  • MOBILE
SPECIFICATIONS & DETAILS
EDM & Article Insertions

FORMAT 04

EDM & Article Insertions

Straight into 90,000 Inboxes.

The List reaches 90,000+ subscribers across our six cities. An insertion runs in both the email and the companion article, so it keeps working after the send.

  • FEATURED INSERTION
  • GUARANTEED INSERTION
SPECIFICATIONS & DETAILS
Event Coverage

FORMAT 05

Event Coverage

One Night, a Week of Content.

Our photographers and videographers cover the night, then we cut it into Reels, Stories, a carousel and a recap article, so one event keeps earning attention long after the doors close.

  • ON THE GROUND
  • AFTERWARDS
SPECIFICATIONS & DETAILS
Social Media

FORMAT 06

Social Media

Native to The Feed, Not an Ad Break.

We plan, write and publish branded posts on The Beat Asia's own channels, in our voice so they read as native. Paid boosts and targeted ads extend reach beyond the organic following.

  • ORGANIC POSTS
  • BOOSTS & ADS
SPECIFICATIONS & DETAILS

Most campaigns use three formats, not one

A launch usually wants awareness, a story and a place to convert. These are the combinations that work.

Opening a venue

EDM featured insertion + long-form advertorial + event coverage. Announce it, explain it, then show it full.

Seasonal menu or offer

Dining Passport listing + weekly deals feature + Instagram Stories. Repeatable every quarter.

Entering a new market

Brand Showcase page + channel sponsorship + two advertorials. Build the foundation, then drive to it.

Get the full rate card

Formats, dimensions, deadlines and rates in one place. Or tell us the brief and we will build the bundle.