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FORMAT 04 OF 06

EDM & Article Insertions

Straight into 90,000 Inboxes.

Three weekly sends (What's On, Top Deals and Delish Insider) run across a regional database of more than 90,000 subscribers. Your insertion appears in both the email and the companion article for the market you choose, so it keeps working after the send.
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Best for

  • A dated announcement: an opening, a launch, a festival
  • Putting an offer in front of a primed local audience quickly
  • Driving ticket sales in the final weeks before an event
  • Testing demand before committing to a bigger campaign

What's Included

  • Placement in both the email and the companion article
  • A custom tracked short URL for measurement
  • Copy editing to fit the word count
  • Demographic targeting on the send where available
  • Open and click reporting after the send

THE THREE WEEKLY SENDS

Pick The Send Your Customer Already Opens

Each send has its own audience and its own reason to open. An insertion can run in one, or across all three for a launch week.

MONDAY

What's On

FED BY EVENT LISTINGS
WHAT IT CARRIES

Everything happening in the city that week, drawn from Event Listings on The List.

WHO OPENS IT

Readers planning the week ahead: concerts, exhibitions, pop-ups, openings.

WEDNESDAY

Top Deals

FED BY EVENT LISTINGS
WHAT IT CARRIES

The week's best offers, drawn from Deal Listings on The List.

WHO OPENS IT

Deal-seekers ready to book: staycations, retail, wellness, seasonal offers.

FRIDAY

Delish Insider

WHAT IT CARRIES

Dining and happy hour offers from Dining Passport, plus our food and drink editorial.

WHO OPENS IT

Diners deciding where to eat and drink over the weekend.

SPECIFICATIONS

What to Supply

TierWhat AppearsCopy & Assets
Featured InsertionA featured box at the very top of both the EDM and the articleUp to 250 words, one image, full contact details, map link, tracked short URL
Guaranteed InsertionProminent placement above the fold on both the EDM and the articleUp to 150 words, one image, standard contact details, tracked short URL

Supply the image at 1200 × 800 or larger (JPG or PNG, landscape, subject centred) and copy as plain text. One destination URL per insertion — we generate the tracked short link. Booking deadlines to be confirmed with your account contact.

GETTING IT RIGHT

What Works, and What Does Not

Do

  • Lead with the offer, the date or the news, not with your history
  • Keep to a single call to action
  • Name the neighbourhood: readers filter by location
  • Supply a landscape image with the subject centred, not text-on-image

Avoid

  • Do not send creative with copy baked into the image; it crops badly on mobile
  • No PDFs or InDesign files as artwork
  • Do not include multiple competing links
  • Do not exceed the word count; we trim from the bottom

ADD-ONS & BUNDLES

Ways to Extend It

Companion Advertorial

Pair the insertion with a full article so there is somewhere substantial to land.

Instagram Stories

Amplify the same message on the day of the send.

Deals or Events Listing

Keep the offer discoverable for 30–90 days after the email.

Second-city Send

Run the same insertion in another market at a bundled rate.

Rates on Application

Pricing depends on market, placement and flight length. Tell us the brief and we will come back with a rate and a recommended bundle.

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Other Formats

Advertorials

When storytelling meets promotions

Dedicated newsletters & surveys

Your brand, nothing competing.

Display advertising

Visual identity, front and centre.