Dining Passport listing
Dedicated dining deals page with booking links.
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DINING PASSPORT · FOOD & BEVERAGE
Mr Wolf on Dining Passport
Onboarded onto The Beat Asia's Dining Passport ecosystem, with a dedicated landing page, monthly newsletter and social media inclusions, and participation in dedicated Dining Passport giveaways offering HK$500 dining vouchers to readers — driving follower growth and social media engagement.
The objective
The Challenge
- Increase brand visibility among Hong Kong's urban dining audience
- Position Mr Wolf as a go-to destination for modern European dining in Central
- Drive foot traffic during off-peak hours
- Cultivate Instagram engagement and an engaged follower base
At a glance
IndustryFood & Beverage
LocationHong Kong
Services used
Dining PassportInstagram giveawayNewsletterSocial media
What we ran
The Campaign
- 01Dining PassportDedicated Dining Deals page
- 02Instagram giveawayHK$500 dining vouchers
- 03NewsletterMonthly newsletter inclusion
- 04Social mediaMonthly dining deals roundup inclusion
4 services combined into one campaign, sequenced in the order above.
The work, live
Instagram giveaway
HK$500 voucher giveaway driving entries and follows.
Happy hour listing
Surfaced to the after-work crowd in real time.
Outcome
The Results
7.4K+Impressions
Total impressions across all social media campaign.
2.5K+Reach
Accounts reached across social media campaign.
875+Comments
Total entries to giveaway on social media.
1.3K+Engagement
Post interactions across social media campaign.
"[Client quote to be supplied — one line on off-peak trade.]" (Name, Owner, Mr Wolf)
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