Dining Passport listing
Dedicated dining deals page with booking links.
All case studies
DINING PASSPORT · FOOD & BEVERAGE
Mr Wolf on Dining Passport
Onboarded onto The Beat Asia's Dining Passport ecosystem, with a dedicated landing page, monthly newsletter and social media inclusions, and participation in dedicated Dining Passport giveaways offering HK$500 dining vouchers to readers — driving follower growth and social media engagement.
The objective
The Challenge
At a glance
Industry
Food & Beverage
Location
Hong Kong
Services used
- Dining Passport
- Instagram giveaway
- Newsletter
- Social media
WHAT WE RAN
The Campaign
01
Dining Passport
Dedicated Dining Deals page
02
Instagram giveaway
HK$500 dining vouchers
03
Newsletter
Monthly newsletter inclusion
04
Social media
Monthly dining deals roundup inclusion
4 services combined into one campaign, sequenced in the order above.
THE WORK, LIVE
Instagram giveaway
HK$500 voucher giveaway driving entries and follows.
HK$500 voucher giveaway driving entries and follows.
Surfaced to the after-work crowd in real time.
OUTCOME →
The Results
7.4K+IMPRESSIONS
Total impressions across all social media campaign.
875+COMMENTS
Total entries to giveaway on social media.
2.5K+REACH
Accounts reached across social media campaign.
1.3K+ENGAGEMENT
Post interactions across social media campaign.
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