Brand Showcase page
Dedicated corporate landing page on thebeat.asia.
MULTI-CAMPAIGN · FOOD & BEVERAGE
Castellana F&B Campaign
The Beat Asia implemented a multi-platform, always-on content strategy designed to promote Castellana's premium offerings, targeting diners across multiple discovery touchpoints.
The objective
The Challenge
- Increase Castellana's visibility among affluent, urban diners
- Position the restaurant as a top destination for authentic Italian and Piedmontese cuisine
- Drive consistent, high-intent traffic and bookings for seasonal menus, wine dinners and curated dining experiences
- Maintain relevance across key dining events — Mother's Day, truffle season, festive periods
At a glance
- Industry Food & Beverage
- Location Hong Kong
- Services used
WHAT WE RAN
The Campaign
Advertorial
Curated storytelling
Roundup features
Seasonal listicle inclusions
Spot news
Short-form announcements
Deals
Promoting seasonal menu offerings
Brand Showcase
Dedicated corporate landing page
Newsletter
100% share of voice EDM
6 services combined into one campaign, sequenced in the order above.
OUTCOME →
The Results
40%OPEN RATE
Top performing EDM features.
105K+OPENS
Unique opens across campaign.
- 5–8% Click-through rate across all EDM features.
- 30K+ Unique clicks of Castellana features across campaign.
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