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FORMAT 02 OF 06

Dedicated Newsletters & Surveys

Your Brand, Their Inbox, Nothing Competing.

A dedicated send gives your message 100% share of voice in one market's inbox: one brand per send, nothing competing for attention. Our database runs to 90,000+ subscribers across the six cities. Surveys go to the same lists when you need answers rather than attention.
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Best for

  • One big message that deserves undivided attention
  • A time-sensitive offer with a hard deadline
  • Research: testing a concept, price point or menu with a real audience
  • Pairing with an advertorial to turn one send into a campaign

What's Included

  • A single send with no competing advertisers
  • Optional copy editing on client-provided content
  • Link tracking on every URL
  • Full send report: delivered, opens, clicks
  • Form design and reply reporting on surveys

SPECIFICATIONS

What to Supply

ProductAudienceContent & Reporting
Dedicated NewsletterOne market's full list, 100% share of voice. 90,000+ subscribers across all six citiesClient-provided content with optional copy editing, tracked links, full send report including open rates
Dedicated SurveyThe same databaseClient-provided questions, form design included, full reply report with audience demographics

Hero image at 1200 × 600 (JPG or PNG). Subject line up to 50 characters and preview text up to 90 characters work best. Up to three links per send. Body copy limit confirmed on booking. Sender name remains The Beat Asia.

What Works, and What Does Not

Do

  • Write one subject line that says what is inside
  • Keep to one call to action
  • Write mobile-first; most opens are on a phone
  • Put the offer above the first scroll

Avoid

  • No image-only emails; they trip spam filters and fail with images off
  • Do not include more than three links
  • No attachments, host the file and link to it
  • Do not use a subject line that hides the offer

Ways to Extend It

Companion Long-form Advertorial

Somewhere substantial for the click to land.

Newsletter and Survey Pairing

Ask, then act on the answers in a follow-up send.

Resend to Non-openers

A second attempt at a fresh subject line.

Second-city Send

The same email to another market.

Rates on application

Pricing depends on market, placement and flight length. Tell us the brief and we will come back with a rate and a recommended bundle.

TALK TO THE TEAM

Other formats

Advertorials

When storytelling meets promotion.

Display advertising

Visual identity, front and centre.

EDM & Article Insertions

Straight into 90,000 inboxes.