Hong Kong Whisky Festival Campaign
The Challenge
- Stand out in Hong Kong’s competitive events market
- Drive ticket sales and festival attendance
- Reach both local and regional audiences across Southeast Asia
- Increase social media presence and pre-event engagement
- Build Hong Kong Whisky Festival brand awareness
Industry:
hospitality
Location:
Hong Kong
Services Used:
event listing
display ads
newsletter
giveaways
Reels
event coverage
The Campaign
Through creative event promotion and exclusive media partnership, The Beat Asia deployed a full-funnel, integrated creative content campaign to drive event attendance and long-term brand visibility.
EVENT LISTING
Feature in HK, MNL, SGP and BKK Event Calendars
DISPLAY ADS
Banner Ads Featured in HK, MNL, SGP and BKK
NEWSLETTER
Dedicated Newsletter Features
GIVEAWAYS
Social Media Engagement, Foot Traffic, and Brand Visibility
REELS
Creative Pre and Post-Event Content
EVENT COVERAGE
Onsite Attendance and Original Content Creation
THE RESULTS
75K+ IMPRESSIONS
Over 76,000 ad impressions across HK, MNL, BKK, and SGP.
33K+ VIEWS
total organic views across social media content
2.4% AVG. CLICK RATE
1.8% - 3.6% CLICK THROUGH RATE ACROSS ALL EDM FEATURES
2.5K+ ENGAGEMENT
total organic engagement across all social media content
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