Hong Kong Whisky Festival Campaign

The Challenge

  • Stand out in Hong Kong’s competitive events market
  • Drive ticket sales and festival attendance
  • Reach both local and regional audiences across Southeast Asia
  • Increase social media presence and pre-event engagement
  • Build Hong Kong Whisky Festival brand awareness

Industry: hospitality
Location: Hong Kong
Services Used:

event listing

display ads

newsletter

giveaways

Reels

event coverage

The Campaign

Through creative event promotion and exclusive media partnership, The Beat Asia deployed a full-funnel, integrated creative content campaign to drive event attendance and long-term brand visibility.

EVENT LISTING Feature in HK, MNL, SGP and BKK Event Calendars
DISPLAY ADS Banner Ads Featured in HK, MNL, SGP and BKK
NEWSLETTER Dedicated Newsletter Features
GIVEAWAYS Social Media Engagement, Foot Traffic, and Brand Visibility
REELS Creative Pre and Post-Event Content
EVENT COVERAGE Onsite Attendance and Original Content Creation

THE RESULTS

75K+ IMPRESSIONS

Over 76,000 ad impressions across HK, MNL, BKK, and SGP.

33K+ VIEWS

total organic views across social media content

2.4% AVG. CLICK RATE

1.8% - 3.6% CLICK THROUGH RATE ACROSS ALL EDM FEATURES

2.5K+ ENGAGEMENT

total organic engagement across all social media content

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