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Mr Wolf on Dining Passport

The Challenge

  • Increase brand visibility among Hong Kong’s urban dining audience
  • Position Mr Wolf as a go‑to destination for modern European dining in Central
  • Drive foot traffic during off-peak hours
  • Cultivate Instagram engagement and an engaged follower base

Industry: food and beverage
Location: Hong Kong
Services Used:

dining passport

instagram giveaway

newsletter

social media

The Campaign

Mr Wolf onboarded onto The Beat Asia’s Dining Passport ecosystem, with a dedicated landing page, monthly newsletter and social media inclusions, and participation in dedicated Dining Passport Giveaways offering, HK$500 dining vouchers to readers driving follower growth and social media engagement.

DINING PASSPORT Dedicated Dining Deals Page
INSTAGRAM GIVEAWAY HK$500 Dining Vouchers
NEWSLETTER Monthly Newsletter Inclusion
SOCIAL MEDIA Monthly Dining Deals Roundup Inclusion

THE RESULTS

7.4K+ IMPRESSIONS

Total impressions across all social media campaign

2.5K+ REACH

accounts reached across social media campaign

875+ COMMENTS

total entries to giveaway on social media

1.3K+ ENGAGEMENT

Post interactions across social media campaign

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