Castellana F&B Campaign
The Challenge
- Increase Castellana’s visibility among affluent, urban diners
- Position restaurant as a top destination for authentic Italian and Piedmontese cuisine
- Drive consistent, high-intent traffic and bookings for seasonal menus, wine dinners, and curated dining experiences
- Maintain relevance across key dining events (Mother’s Day, truffle season, festive periods, etc.)
Industry:
food and beverage
Location
Hong Kong
Services used:
advertorial
roundup features
spot news
deals
brand showcase
newsletter
The Campaign
The Beat Asia implemented a multi-platform, always-on content strategy designed to promote Castellana’s premium offerings targeting diners across multiple discovery touchpoints:
ADVERTORIAL
Curated Storytelling
ROUNDUP FEATURES
Seasonal listicle inclusions
SPOT NEWS
Short form announcements
DEALS
Promoting seasonal menu offerings
BRAND SHOWCASE
Dedicated corporate landing page
NEWSLETTER
100% Share of Voice (SoV) EDM
THE RESULTS
